The start of March and so many changes in the rollforming industry.
BLUESCOPE Steel has accused Australian importers of attacking their own manufacturing industry by illegally importing cheap, dumped steel. How do you import dumped steel? The main concern for BlueScope is that many rollformers and coil steel users refuse to buy BlueScope because of cost. Some auto manufacturers simply can't because of the quality that is not available in Australia. Also BlueScope is chasing more imported material for customs to jump on and charge dumping tax.
I would like a full disclosure of the amount of manufactured product, coil, etc that BlueScope actually brings into Australia. Why don't they say on their coils anymore - Manufactured in Australia instead of Made by BlueScope?
|Made by BlueScope - but where is it made Mr. O'Malley?|
What's happening with Stramit? Restructuring has occurred within Stramit as revenue dropped due to a subdued construction industry again. This is applicable to all rollformers. Their shed and roofing sections suffered the most through the last 6 months or so. Staff reduction, delivery consolidation, cost savings etc - all the usual measures implemented to ride out the downturn. Nothing will change too much with Stramit - but they are concentrating on WA, SA and NT with more effort.
Cost savings are - no sponsorship of a V8 supercars (now into the utes), big build up in retail promotion with advertising, social media and their outlets. Seems they are already giving Bunnings and Masters some headaches. The other two cannot compete with them on the high value revenue that sheds and patios systems generate (also roofing and steel products).
But the big one is: Have they copied a roof profile off a competitor? On the 1st November 2012 Stratco filed the trademark MAXIMUS? What's maximus - well it's a dead ringer for a roofing profile developed by Revolution Roofing called True Oak.
|Maximus - copy or not?|
Lot's of resignations - but understandable in this economic climate. Absolutely nothing to report here - unless comments reveal otherwise.
Seems to be picking up many shed manufacturers in Queensland and New South Wales. Definitely benifited from the closing of Fielders in the Eastern seaboard. Keep an eye on this bunch. Factory in north Brisbane apparently humming along with orders with the big QLD roofing contractors.
Definitely taking advantage of the cuts to Fielders in both WA and SA. Don't forget the main drivers of Revolution were the main movers in the Fielders early successful years - so don't forget them in the South and West of Australia rollforming industry. Wonder what they think of Stratco rebranding their product so openly - yet they haven't promoted it in any catalogues or shed sheeting options yet?
|True Oak - a new addition to roofing from the past.|
Big, Big and Big changes here. Not sure with the future of Fielders - it has been the "Days of our Lives" since the exit of some major management some years ago to Revolution. The PATIO MAN (NG) and the ROB OAKSHOT look alike (AR) have gone a few weeks ago. They were the spear head of the management that gave the news to all the closures of the Fielders branches. Now their time has gone. Pity they didn't see the writing on the wall.
More to come. Matt must be the last of the originals.
Just one question - who is the new Hills man and productivity chief Greg Willis? Is he the ex-NBN man etc etc. More ripping and tearing to come with Fielders and Orrcon if he is the one. Also no Orrcon V8 Supercars sponsorship this year - totally finished.
Hills also sold their portion of Korvest - what's next? Fielders & Orrcon - definitely. Buyers - simply I do not know.
Hills ASX shares up from about 2 months ago $0.88 to $1.08 as of Friday.
Haven't been updated on the Bundaberg area branch yet - but seems the group is still maintaining their market share. One gem that came from a Queensland (QLD Roofer No 2) must give them a laugh:
|For Lease - rollforming factory $140,000 PA 1,500sqm? Click here for the lease.|
Looks like the $1 Billion Job to Australians Project has been canned. No money able to be obtained from the research Tax rebates. Good on you Wayne - try a bit harder.
Rumour is that there is a Rollforming Expo organised from the USA coming to SA or Victoria - well this is definitely not true. It is in Australia - but will be released by the USA (my opinion) organisers very shortly.
Also longest ROOF SHEET in the world run apparently is in Taiwan 157meters. TBC.