This is the new website for the release of Zincalume Activate Technology. The next generation in coatings for roofing material to be released in mid 2013. This is good R&D by BlueScope to keep pace with changing conditions and demands. What gets me is the childish way the product has been presented:
|This is the main header for the new Zincalume Activate Technology?|
But it gets worse, I look to the environmental footprint page and this is what I get:
I start going through the other TABS on the website and give up. This is the worst release of a good product I have ever seen.
Please Mr. O'Malley - get rid of this garbage and make them start again. Can you see the problem.
Oh! Forgot - all the video links are excellent - but they are not on YouTube so I can't paste them here. The copy of the video by the architects is outstanding - make this your feature.
I'll finish off with your logistics map of Australia:
|This is Australia?|