Thursday, December 6, 2012

Roofer and Rollformer Partnerships

Roofing Company & Rollformer get together.

This news may seems ordinary - but how many roofing companies have pledged a partnership with a particular rollformer in public. The amazing thing about this one is it common knowledge on the world wide web, the international steel industry and now Australia. (No publications or news in the Australian MSM groups)

See these reports: Steel Guru (based in India), eMailWire a Global Press release Newswire, and now The Roofer. Here is the basic story:


(EMAILWIRE.COM, December 04, 2012 )
Brisbane, Australia -- Jones Roofing is proud to announce a new partnership with Apex Steel QLD as suppliers of
metal roofing materials. For more than 18 years the Brisbane roofing specialists have been industry leaders in metal roofing that provide new, re-roofing, asbestos re-roofing, roof repairs, guttering, and ceiling insulation services for residential and commercial buildings.

The highest quality workmanship, materials and customer service have been the characteristics that have propelled metal roofing specialists Jones Roofing to its industry-leading position in the Brisbane roofing industry. As a part of their ongoing efforts to retain that leading position with their residential and commercial customers, the company recently announced a new partnership with Apex Steel QLD. “Apex Steel’s state-of-the-art facilities just north of Brisbane are known throughout the steel industry for quality and competitive pricing,” said a Jones Roofing spokesperson. “Consequently, this new partnership ensures our ability to continue providing the highest quality metal roofing to the Brisbane area.”

For more than 18 years, the family-owned Jones Roofing has been providing a variety of services to Brisbane residential and commercial clients. They include new roofs, re-roofing, asbestos re-roofing and comprehensive
metal roof repairs as well as guttering and ceiling insulation for residential and commercial buildings. The company is founded on the principle of providing each customer with the best possible personal service from the first phone call through to the completed roofing project.

Jones Roofing employs only qualified tradesmen for all their metal roofing repairs and offers BSA insurance on all work over $3,300 for the client’s protection. Each job is assigned one of their professional and highly experienced supervisors to keep the customer updated on the project’s progress. They offer a wide range of colours as well as roof and gutter profiles so that customers can select the roofing materials that will complement their home or commercial building.

Jones Roofing offers a five-year workmanship warranty on the installation of new metal roofs, metal re-roofs, asbestos re-roofs and new gutters, downpipes and fascias. They are also one of the few roofing companies to provide a free measure and quote service that is highly accurate so that customers know the quoted price will be the price that they pay. For more information, please visit
http://www.jonesroofing.com.au

About Jones Roofing:

For more than 18 years, the family-owned business has been a leader in the Brisbane roofing industry specialising in metal roofing. Services include new roofs, re-roofing, asbestos re-roofing, roof repairs, guttering, and ceiling insulation for residential and commercial buildings. In addition to free and accurate measure and quote services, the company offers a five-year workmanship warranty on the installation of new metal roofs, metal re-roofs, asbestos re-roofs and new gutters, downpipes and fascias.

Contact Information:
Jones Roofing
Jack Almeida
Tel: (949) 555-2861
Email us







The main point of this is a partnership between a roofer and rollformer - currently most roofing companies just send out quote requests and take the cheapest. This is a promise by both parties that the customer knows who rollformers the roofing, folds the flashings and delivers the products needed by the roofing company. A lot of trust is shown by both parties - something that has been lacking over the last 6 to 10 years of roofing to rollformer relationship. The only winner here is the customer who now has virtually a combined effort of manufacturer and installer working together to give the best possible outcome.

Now it is not simply advertising the BlueScope Logo etc (indicating - we are great) - but a customers ability to check all the stages of the metal roofing industry.

Congratulations to both Apex Steel and Jones Roofing for providing a very positive direction for the future of roofing and rollforming in the state of Queensland. May many others follow in your foot steps.

Jones Roofing also has a very informative Blog Page in their website. But neither is on Twitter??

34 comments:

  1. does apex supply colorbond

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  2. anon, yes they do.

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  3. Does apex supply colorbond ? Only on request

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    1. KC - Apex have an agreement like Fielders, Revo and Stramit with almost 100% BlueScope material for roofing; however fencing is another story...

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    2. What about their sheds and purlins ?

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    3. Not sure - what shed companies are they associated with? Its hard to keep track of who deals with who lately...
      BlueScope would be peeved that the "purlin king" is flooding the market with imported purlin

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  4. Apex is also a big chance to buy Fielders and get a national footprint. Joe Callegia is a very entrepreneurial businessman and not afraid to take a risk.

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    1. never say never but cant see this happening, id say metroll would be in box seat at the moment to buy fielders

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    2. Stratco, Metroll, Revo and Apex in SA have all picked up ex-Fielders sales and estimating staff who are very motivated to show their worth, TC especially. Fielders SA is in for a very tough year in 2013, being attacked from all sides plus trying to consolidate into one factory .
      Hills new boss Ted Pretty has shown that he is very ruthless and will close down any business that isn't performing.

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  5. Interesting to see how quickly Fielders SA service levels have gone from the best in the industry to quite possibly the worst. Rumour out of Adelaide has customers leaving in droves because of unreliable service, long lead times, and lack of experianced personnel.
    WA is the last hope for a once proud business.

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    1. They're operation manager is being found out as no one to carry him even though not sure if you could even if you tried (carry him that is)

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  6. As an ex fielders worker who has found work in another industry but a sad state of affairs for this industry which i was hoping to stay in ...the way fielders is going is sad i have had lots of work coming thru but know one is left to do it so i do see a lot of fielders customers going else were bad timing at the busiest time of the year so it shows bad management or fielders must be going really bad..
    I do i hope one day to get back into this industry i enjoyed so much but thats fielders loss and what you get for many years of service

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  7. Hills have told Fielders to put prices up to stop the losses, the days of cheap prices to every man and his dog are coming to an end.
    Can't see 'loyal' customers hanging around then, TC and Joe Callegia will be licking their lips.

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    1. This is not really a bad thing trevor, the price war(supply and supply/fix) has been crazy and hasnt stimulated the economy at all. Rollformers need to go back to tiered pricing ie. spend = greater discount

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    2. Price not service is all that's keeping the sales up at Fielders. The customers will leave if Hills put the prices up, their reps aren't happy.

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  8. Who has picked up all the Fielders staff & sales in Queensland?

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  9. Preliminary Evaluation of Plant & Equipment report being redone after QLD closure etc at Fielders.
    Wonder who have requested this?

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    1. what you reckon roofer??

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    2. Can't see anyone buying them (Fielders) as a business.
      There may be a big machinery "AUCTION" coming up.

      Mr. Pretty may have hired the last CEO of Fielders.

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    3. surely they wouldn't just write it all down and shut up shop?

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    4. Mr. Pretty just wants some money back - if he can't sell it - he'll dump it. If he doesn't, they will keep on losing money. 6 months maximum.

      The offers to buy it outright as a business, will be very, very cheap. Only equal to 50% of P&E if that. The potential buyers are waiting like hyennas around the injured animal.

      Only thing is, the buyers aren't that hungry.

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    5. I agree with Tinman, Hills won't close profitable WA and surely SA Fielders will make money after cutting so many costs out of it by closing Regency Park ?

      Vic & NSW, they must be going ok or they would have got slashed too.

      Plus Hills have just appointed a new manager, I think they will go into a holding pattern until a 'hungry' buyer emerges.

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    6. KC, I think your spot on the money and i hear that buyer may come from within fielders or at least a consortium of businessman with couple insiders if you get my drift. watch this space, another revo scenario perhaps?

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    7. Good luck to anyone brave enough to take on a big punt like that! A takeover from one of the big boys is the most likely outcome, with Apex the dark horse.

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    8. Fielders have a nightwatchman attitude at the moment - I expect we wont know what the Hills board have in-store for Fielders until the new year.
      I would like to hear more about this consortium of businessmen Tinman - adds a new element to the story; but alas I firmly believe a deal has been done and we will be the last to know. KC is bang on the money - the business has been restructured to suit a new buyer to either expand or add to their portfolio.
      I would be surprised if this "machinery auction" goes ahead - why would you effectively give away machines at a bargain basement price to your competitors - while trying to sell your business as a going concern; doesn't make sense to me... but then hey Hills don't fully understand the industry which was made evident with the Easling/Revo situation.
      Hopefully 2013 proves to be a better year for all manufacturers/builders/contractors. SW

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  10. Tinman,

    Do you actually no anything about this industry and what is happening, all I manage to see is false crap that you blog. If this is a reflection of the rest of the "Experienced Industry" it is no wonder that rollforming in this country is 30 years behind other manufacturing sectors. Its crocs like you that have put businesses like Fielders in a position where they have to re-structure.

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    1. Thanks Anon but I don't work at fielders let alone in the executive management team and that is who has put fielders in the position where they have to restructure. Whilst we are on the subject, 80 + workers gone but not one person in the management team and only the despatch manager was booted out of the clipsal crew

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    2. Anon,
      1. Tinman doesn't Blog - he comments not Blogs.
      2. Tinman is not responsible for Fielders Senior Management selections - that's Hills Board.
      3. Tinman DOES reflect the industry - he represents a cross section of the rollforming industry and all input in discussions help.
      4. Tinman is not anonymous!
      5. I sincerely hope you ANON are not from senior management of Fielders - because your spelling is shocking.

      But I do welcome open comments providing they don't attack the person.

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    3. ANON:

      I also add - that while Tinman, KC, NK, Silentwitness, Trevor etc etc have all debated strongly for their own favourites - they all have rollforming in their blood and are passionate about it.

      Your comments add nothing except to show a negative attitude toward this industry through ignorance.

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  11. Touchy Touchy! I have read this blog for the past 18 months and have seen the above mentioned people including the "Roofer" have a crack at all industry within Bluescope, Metroll, Hills, Fielders and even Revo. Seems you dont prcatice what you preach. I would suggest you spend sometime reading back through previous blogs to see how negative you and your Tinman have been.

    I understand that you all have passion and a care for the rollforming industry, but you all are ready to have a crack at anyone but not willing to take criticism back for the parts that each have played in helping the rollforming industry into the hole it is in at the moment.


    This blog is very inaccurate and being used to push your own barrow. See ya

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    1. That's a great own goal ANON.
      Quite amusing!

      Just for example, could you give some information that could aid the rollforming industry to move ahead in these depressed times. Are you in rollforming or politics ANON.

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    2. Ease up guys...u c this is why all in rollforming and supply and fix r hitting the wall! If we all worked together (pipe dream) and fixed pricing in a politically correct way....we wld all make a dollar and do it for half the work we r doing now.....the problem with the industry is that it is not an industry it is a circus....full of un professional, integrity starved miss fits....the fact is metal roofing has only recently become a trade!....comparatively that is....and with that comes a bunch of miss fits who picked a screw gun up or in manufacturing decided to jump on the boom and buy a couple of rollformers from nz to have a crack....just like the rain water tank rebate....all of a sudden every1 is a rollformer ir a fixer and this "hard times" hit...it is simply cleaning the comboys and drop kicks out.....their is always positives to every situation and in time the market will return and with it will come prosperity to all who stick around....survival is all u can focus on currently....starting price wars simply escalates an already fragile ecosystem.....peace out my roofing brovas!

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  12. What a richous post...we could all take a lot out of this if we unite!

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  13. Yes....we shld arrange a rollformers and fixers secret mafia meeting and unite the five families lol.....who knows....it mite help?

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