First watch the industry video by FCS using Apple technology for roofing contractors. This gives a good insight into how the new generations will expect to order roofing materials and give quotes to clients. Only one rollformer has a very limited version of this now - Stratco.
How do you rate your retail sales in regard to IT - can you get quotes out for materials with colour pics of the profile and colour selection tablets? How many customers come through to your retail showroom and what percentage buy? This can be misleading data as sometimes a roofing contractor or builder will advise clients to select the roof colour, the gutter profile, etc. Very often this is not picked up in the showroom or sales counter and these customers are often regarded as tyre kickers.
Also the display in the showroom or sales area - how does yours rate compared to Austral Bricks Customer area in the photos below. These guys tie in all aspects of their product with a eBrick website, etc etc - and do a lot of business online.
|Austral Bricks Customer Area|
|Another view of the same area|
Their mobile commercial sales team only carry an iPad and can access all info and technical data for architects, engineers, builders, developers and investors. All sales calls are logged in this way. Through this they also have access to the technical team in real time on any problem areas outside the sales consultants expertise.
The rollforming industry has to gear towards this new generation of clients - where instant feedback, data, photos, products and specifications are available.